Our Guiding Principles are comprised of these three Cornerstones:

OUR VALUES

OUR VALUES

are the solid foundation on which we firmly stand.

They are the basis upon which we build.

More on OUR VALUES
OUR STRATEGIC AREAS OF ACTION

OUR STRATEGIC AREAS OF ACTION

define in which directions we want to grow.

They are the decisive factors for our sustainable growth.

More on AREAS OF ACTION
OUR MANAGEMENT PRINCIPLES

OUR MANAGEMENT PRINCIPLES

inform our interactions with one another while moving forward as a team on our projected development path.

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Together, they serve to orient us and keep us on track.

This conceptional foundation helps us to address present and future challenges in a goal-driven manner.

Through everything, we remain grounded and rely on our good judgement.

Environmental sustainability remains the focus of our consideration in pursuit of our goals. Only through this can we ensure our long-term success.

OUR VALUES

Our Values Overview

The foundations of our corporate culture are Variety and Change alongside Safety and Stability. Through Openness and Passion we drive Innovation and Growth. Respect and Trust are essential for our shared Success.

These values guide us in our daily thoughts and actions - in all situations.

OUR STRATEGIC AREAS OF ACTION

Overview: Our Strategic Areas of Action
Global Market Presence and Expansion of the Business Model - Growth in new dimensions
New Markets and Products - Curiosity drives us
Availability and Delivery Capabilities - Whatever the customer needs, we deliver
Process Optimisation - The right processes for every situation
HELUKABEL - the Brand - We are the HELU family
Staff Development - Talents for our common future

Our goal is to grow into new dimensions by entering new markets and expanding our business model globally. Simultaneously we continue to provide the best product availability and delivery capabilities.
Our continued evolution is guaranteed by our optimal processes, the "HELUKABEL" brand and, above all, our highly motivated employees.

OUR MANAGEMENT PRINCIPLES

Our Management Principles

5 PRINCIPLES GOVERN OUR MANAGEMENT PRACTICES

Identity means we are HELU family!

Trust is the foundation of our cooperation.

Knowledge is acquired, established, shared and preserved!

Clarity means transparency across all levels!

Results and agreed goals are achieved by creating the right environment to do so.