HELUKABEL opens a subsidiary in Morocco
The new location enables closer proximity to customers in an important growth market.
The HELUKABEL Group is strengthening its presence on the African continent: in February, the electrical connection technology specialist opened a subsidiary in Morocco. As of now, the new site in the metropolis of Casablanca enables the company to be in closer proximity to customers located in this dynamic growth market.
"Our new subsidiary will help us deepen our understanding of our customers’ specific needs so that we can provide targeted support and offer flexibility"
Support for the HELUKABEL Morocco subsidiary will be provided by colleagues from Portugal, who have been active in the North African country since 2017. "We have observed stable economic growth in Morocco, especially over the past two years" reports Eduardo Soares, Managing Director of HELUKABEL Portugal. "The mechanical engineering and renewable energy sectors are particularly promising. That's why we decided to further expand our activities there by establishing our own location." The applications in these sectors are becoming increasingly demanding, explains the HELUKABEL expert - and with that, the demand for complex or customised solutions for connection technology is also rising. "Our new subsidiary will help us deepen our understanding of our customers’ specific needs so that we can provide targeted support and offer flexibility" adds Soares.
HELUKABEL Morocco is the German company's second subsidiary on the African continent. HELUKABEL has been present in South Africa since 2010. In total, the group now has 63 locations in 39 countries and employs around 2.200 people.